I just read an interesting article about a proposed solution to the problems of the comic market in Italy. For those who don’t know it, here everybody complains about comics not selling, people not reading and so on. There is little data about the market, no statistics or any kind of figures, but empirical data shows that things are not going very well.
I guess other countries have similar problems and there certainly is one thing these problems all have in common: the lack of readership. The article basically points out that there is a certain number of potential readers, people who probably would love to read a good comic if they had the chance to. Most won’t never read one because they don’t know that they could like it, so all it takes is a person to tell them. If everybody can get a couple of those people to read a comic, we’d quickly solve the problem.